What’s the Perfect Drink for Creatives?

alcohol-alcoholic-beverage-bar-6027509146925719396202267.jpgEvery creative person has their own way of getting their ideas flowing and their talents out there for the world to see. But we ALL know that consuming certain beverages can really bring out the “creativity in us” in many situations. So, here’s the big question: which drink is best for creatives?

Well, it depends on the creative task at hand.

Medical professionals have determined that water, tea, and coffee can do wonders for an individual’s creativity, while a study published in the Consciousness and Cognition journal has shown that alcoholic beverages tend to do the same. In fact, there are many well-known, best-selling authors, such as F. Scott Fitzgerald and Ernest Hemingway, who were quite fond of alcohol, and it’s pretty certain that their drinks of choice more than likely played a role in their creativity and writing careers. But here’s the key: certain beverages can help you perform specific creative tasks at optimal levels. Here’s a quick break down:


Now, before you say wine, beer, rum, vodka, or some other alcoholic beverage is your go-to for everything, let’s clarify what this means. Drinking water, tea, or coffee tend to boost concentration, which is ideal when working on something that’s detailed and requires extreme focus, such as writing a novel, designing marketing materials, and illustrating a picture book. These types of beverages are great pick-me-ups for getting projects done in a timely manner and keeping you on track. Plus, they provide an adequate amount of energy to get you going from start to finish.

Drinking wine, beer, rum, or vodka tend to help with problem solving and brainstorming, such as developing ideas for a new ad campaign during a meeting with other creatives, for instance. These beverages often relax the brain (and the rest of the body) and can help spark enlightening conversations that allow for easy collaboration and team building, as long as they are consumed in moderate amounts, of course.

Some may argue that the careers mentioned may fall in the middle of this spectrum — and they probably do. It just depends on what you, as the creative, are working on. If you are a writer, you may brainstorm story ideas while sipping a glass of wine. But when you start writing the story, a cup of Earl Grey may boost your mood and creativity a notch. Or, you may be leading a casual dinner meeting with potential clients and have a small glass of Jack Daniels sent to your table. But when you start working on a proposal that has a ton of specifications, you may have just a glass of water nearby to quench your thirst.

So, where do you fall within this spectrum of beverage consumption and creativity? Do you need a refreshing Mai Tai to get those creative juices flowing, or will a cup of coffee give you the energy and creative boost you need to complete your project?